On June 16, CCTV-6 broadcast a report on the Yanyi Group "Song of Cinema · Rhythm of Hengshui Lake" Concert. The spotlight from this national-level authoritative media platform not only serves as official recognition of this musical extravaganza but also places a significant stamp of approval on Yanyi Group's strength and commitment in empowering the city's cultural and tourism development.

Central Media Focus, A Testament to Strength

Being featured on CCTV-6 is itself the best proof of an event's influence and value. It not only showcases Yanyi Group's comprehensive capabilities in executing large-scale cultural projects but also demonstrates to the nation its determination and confidence in integrating premium resources and shaping the city's cultural identity.

Yanyi Empowers, Activating a City's Cultural and Tourism Potential

The CCTV report noted that this concert was not merely a musical feast but also a key initiative by Hengshui to promote the deep integration of "culture and tourism." Yanyi Group was the core architect behind this cultural-tourism showcase.

Leveraging its comprehensive strengths in investment, planning, industry, engineering, trade, and operations, Yanyi Group went all out to support Hengshui's cultural and tourism development, injecting unprecedented cultural vitality into the city. The concert coincided with the end of the college entrance examination, drawing tourists from across the country who used their concert ticket stubs to explore Hengshui Lake. This boosted the city's nighttime economy and stimulated integrated cultural-tourism consumption, allowing the "Eco-Lake City" brand to gain national visibility through the power of culture.

One concert activated an entire city. Yanyi Group has proven through practice that leveraging national-level cultural IP can drive a comprehensive upgrade of a city's cultural and tourism industry. The CCTV report serves as an official endorsement of this model.

Beyond One City, The Journey Continues

Supporting Hengshui's cultural and tourism development is just the first stop on Yanyi Group's cultural roadmap. In the future, Yanyi Group will continue to leverage its corporate resource advantages, collaborate with various national-level quality cultural IPs, and enter more cities. It will delve deeply into local cultural and tourism characteristics, create high-quality, high-standard cultural events, and use diverse cultural platforms to unlock each city's tourism potential. Yanyi will assist multiple regions in enhancing their cultural-tourism infrastructure and polishing their city brands, consistently contributing solid Yanyi strength to the high-quality development of cultural tourism across the nation.