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Yanyi Group's "Song of Cinema" Concert: "Using Music as a Medium to Empower Urban Development"

Light and Shadow Build Dreams, Sound Resonates Across Yan-Zhao; Craftsmanship Reaches Far, Together We Advance. On June 13, the highly anticipated Yanyi Group · Song of Cinema concert came to a successful conclusion at the Hengshui Olympic Sports Center. This major cultural event, exclusively titled by Yanyi Group, relied on the authoritative platform of CCTV-6 Movie Channel, using classic film and television melodies as a connecting thread to weave together the sentiment of the era and the vitality of the city. It delivered an audio-visual feast rich in emotional warmth and brand depth to tens of thousands of on-site spectators, successfully completing a cultural gala characterized by government-enterprise collaboration, cultural empowerment, and public participation.

 Culture as Wings, Empowering Urban Renewal

As the exclusive title sponsor of this grand event, Yanyi Group has always upheld its corporate spirit of "Strict with Oneself, Unity of Purpose," actively fulfilling its social responsibilities, deeply cultivating the field of cultural empowerment, and proactively embracing the mission of cultural dissemination and urban development. This event represents an important practice by Yanyi Group in crossing over into the cultural sector to support the development of urban spiritual civilization. By leveraging brand strength to uplift cultural endeavors and conveying the positive energy of the era through brand warmth, the event not only brought classic film and television culture into public life and revitalized it, but also adopted an innovative form of cultural-sports integration to polish the city's cultural image, enrich the spiritual and cultural lives of the people, and achieve a two-way empowerment: brands energizing culture, and culture nurturing brands in return.

Music as a Bridge, Connecting the City's Cultural Context

As night fell and the lights shone brightly, the concert venue was already packed with enthusiastic spectators. Audiences from across the country gathered together, completing a city-wide emotional connection through song. The stunning stage design, lighting effects, and premium sound quality elevated the atmosphere to its peak. Black Panther Band, Han Lei, Zhang Weijian, Li Lingyu, and Mao Junli delivered classic hits that ignited the crowd, evoking shared memories across generations.

More than just a dazzling night, this is a long-term empowerment of the city. The Yanyi Group · Song of Cinema concert was not only a celebration of classic culture but also a new blossoming of brand strength. Looking ahead, Yanyi Group will continue to remain true to its original aspirations, persistently fulfill its social responsibilities, and deepen its involvement in urban co-development. With more stable development momentum, more pragmatic corporate commitment, and a broader brand vision, the Group will empower high-quality regional development and write a new chapter of mutual growth and shared prosperity between the enterprise and the city.

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Light and shadow may fade, but empowerment continues; music lingers on, moving forward toward renewal.

Tonight, we offer music as a gift, paying tribute to the years and to the city;

In the future, we take dreams as our torch, empowering development and embarking on a new journey!

Our gratitude goes to every audience member who came with passion, and our thanks for this beautiful two-way romance between the city and its people.

Yanyi Group – building a better future together with the city!