Recently, Deruote Doors & Windows Marketing Center, a subsidiary of Yanyi Group, was officially established to further accelerate the transformation of the company's marketing philosophy, competitive positioning, and development strategies, while building a marketing system and capabilities with international competitiveness.

The establishment of Deruote Marketing Center serves three primary purposes: First, to help dealer partners identify pathways for survival, development, transformation, and confidence-building; Second, to serve as an "industry leader" by fully leveraging new market conditions, seizing emerging opportunities, and exploring competitive advantages - striving to become pioneers in new business models, trendsetters in the industry, and trailblazers in emerging fields; Third, to recognize the boundless business opportunities and potential in the doors and windows industry. We will actively utilize our platform advantages and bridging role to conduct multi-channel, multi-scenario, and multi-dimensional brand marketing that empowers our partners. With customer service at our core, we will provide comprehensive, systematic support services to all Deruote dealers through a three-dimensional service system. While focusing on channel development, we will prioritize dealer cultivation and support, working diligently with dealers to provide operational assistance for customer and order management, truly achieving our goal of "giving a leg up and seeing them through."

With the transformation of new consumption patterns and evolving market conditions in the doors and windows industry - particularly for door and window brands - new digital marketing models and self-media matrices have become indispensable and increasingly crucial. The establishment of Deruote Marketing Center represents another significant initiative in advancing our "marketing+sales" strategic framework, which will drive more professional and rigorous brand promotion and product market development. By building a professional marketing system that fully integrates and leverages our resource advantages to empower dealers, and by implementing marketing strategies including online self-media operations, live streaming system development, and omni-channel brand promotion planning, we will comprehensively enhance brand promotion and help dealers quickly establish market presence - creating a "green channel" to maximize benefits for both manufacturers and dealers.

As mighty rivers flow and favorable winds blow across vast distances, looking ahead, Deruote Doors & Windows will remain true to its founding aspirations, gathering more outstanding design and marketing talents to create ideal living paradigms for the new generation. Together with our enterprise and partners, we will fulfill our mission through lean operations, maintain an enterprising spirit while developing steadily, inject new vitality into China's door and window market, contribute fresh momentum, and strive relentlessly to advance Chinese door and window brands!